Associate Director - Biddable

The Associate Director – Biddable at WPP Media leads the strategic planning, execution, and optimization of performance marketing campaigns across paid search and paid social platforms. This role requires a strong blend of analytical thinking, platform expertise, and team leadership to drive measurable business outcomes.

Key responsibilities include overseeing end-to-end execution of paid media campaigns across platforms such as Google Ads and Meta Ads, ensuring timely delivery and alignment with business goals. The role involves managing campaign strategy, setup, optimization, and scaling across Paid Search and Paid Social channels, with Programmatic experience considered an added advantage. Additionally, the Associate Director is responsible for leveraging data analytics to inform decision-making, optimizing budgets and bids, and mentoring a team of performance marketers.

Candidates should possess 7–8 years of experience in Paid Search, Paid Social, and performance marketing, with strong expertise in web analytics and conversion tracking. A deep understanding of Google Ads and Meta Ads ecosystems, hands-on experience with bid management tools, and proven team management and leadership skills are essential.

WPP Media offers a dynamic work environment with opportunities for professional growth. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.