Alternance Trader Media Broadcast F/H
The Media Trader Apprentice at WPP Media will collaborate closely with the Advisory teams to purchase advertising spaces that align with the media plan. This role involves managing campaigns from inception to final analysis, with a specialization in television and online video (TV/VOL).
Key responsibilities include overseeing impactful TV campaigns by handling the entire lifecycle, from analyzing briefs to optimizing performance for maximum return on investment. The apprentice will also deploy comprehensive Online Video (VOL) strategies across various platforms such as Connected TV (CTV), Broadcaster Video On Demand (BVOD), and Subscription Video On Demand (SVOD) for major agency accounts. Additionally, the role involves transforming data into strategic insights by creating clear and relevant reports, providing actionable recommendations to guide future strategies and enhance campaign effectiveness. Building and maintaining strong relationships with advertising agencies is also essential, involving daily negotiations to optimize campaigns and staying updated on new market offerings.
Candidates should be pursuing a Bac +4/+5 degree in communication or marketing and seeking an apprenticeship. A passion for media, advertising, and new technologies is essential. Proficiency in numerical analysis and Excel (including basic arithmetic formulas and pivot tables) is required, along with strong analytical and data interpretation skills. The role demands a strong team spirit, rigor, and responsiveness. English proficiency between B1 and C2 levels is necessary, as well as a good command of Microsoft Office, particularly PowerPoint and Excel.
WPP Media is committed to shaping the future of media by actively supporting the professional development of its talents, helping them reach their full potential. This approach is accompanied by a responsible vision in media investment strategies, reflecting a dual priority: valuing employees while adopting sustainable practices in the sector. Employees have privileged access to WPP Media's and WPP's international networks, allowing them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations.
The company offers a unique professional experience within a renowned media agency, where apprentices can acquire valuable skills and develop their professional network. There is an opportunity to work with leading clients and contribute to the creation of large-scale advertising campaigns. A personalized support system is in place for all apprentices, from integration to departure. Additionally, various events such as lunches, coffees, afterworks, and other activities will punctuate the year, fostering a collaborative and dynamic work environment.