Account Director, Social

The Account Director, Social at WPP Media is a pivotal role within the activation team, focusing on delivering excellence in paid social campaign activation for a prestigious automotive client across the UK and overseas markets. This position involves providing strategic leadership, ensuring optimal performance, and maximizing in-channel effectiveness across all key social platforms. The role requires building strong relationships with clients, suppliers, and internal stakeholders to integrate social strategy with broader digital and communication strategies.

Key responsibilities include overseeing the production of comprehensive paid social media plans aligned with client objectives and KPIs, managing a team responsible for end-to-end campaign setup, and ensuring regular quality assurance checks to monitor and optimize campaign performance. The Account Director will lead client calls and presentations, delivering insightful performance commentary and recommendations, and ensuring the standard of end-of-campaign reporting and reviews.

The ideal candidate will have extensive experience in setting up and optimizing paid social campaigns across platforms such as Facebook, Instagram, Twitter, Snap, and TikTok. They should possess strong analytical skills for planning large-scale campaigns, compiling detailed reports, and identifying trends. Proven experience in managing a team of social specialists, including workload management, training, and mentoring, is essential. Excellent communication skills and the ability to build strong client relationships are also required.

WPP Media offers a collaborative and innovative work environment, emphasizing continuous learning and professional growth. Employees have access to the global WPP network, providing opportunities to pursue their passions and develop their skills at the cutting edge of marketing and advertising. The company hosts frequent in-office events, showcases team achievements, and celebrates milestones, fostering a culture of respect and belonging.