Account Director - Search
The Account Director - Search at WPP Media is a pivotal role within the Media Activation team, focusing on leading and evolving paid search marketing strategies for a prestigious automotive client. This position involves defining and executing comprehensive paid search campaigns, ensuring exceptional performance, driving innovation, and achieving client business objectives. The role requires collaboration with cross-functional teams to deliver hyper-personalized and impactful media experiences through paid channels.
Key responsibilities include developing and championing innovative, data-driven paid search strategies that align with client goals and market trends. The Account Director will oversee campaign structures, budgeting, strategic audience targeting, advanced value-based bidding for lead generation KPIs, ad copy testing, landing page optimization, and platform utilization. Additionally, the role involves identifying new opportunities and emerging technologies within the paid search ecosystem to provide clients with a competitive advantage.
The ideal candidate will possess extensive experience in digital media, specializing in paid search across platforms such as Google Ads and Microsoft Advertising. Proven project management, leadership, and people management skills are essential, along with a strong understanding of media planning fundamentals. Experience with web analytics platforms like Google Analytics and advanced bid management tools such as Search Ads 360 is highly desirable. The role also requires excellent communication skills and the ability to build strong client and supplier relationships.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, generous paid time off, preferential partner discounts, and employee mental health awareness days. The company operates a hybrid working model, with teams in the office around four days a week, fostering creativity, collaboration, and connection.
At WPP Media, employees have access to the global WPP network, providing opportunities for professional growth and development. The company is committed to fostering a culture of respect and belonging, offering every opportunity for career progression. This role presents a chance to work with a leading media collective, contributing to innovative and impactful media solutions for top-tier clients.