Account Director, Media Planning

The Account Director, Media Planning role at WPP Media involves leading media planning efforts for the BT account within the Open Connect team, a collective of over 100 cross-media marketing professionals. This position focuses on both business and consumer campaigns, encompassing brand and demand generation activities, with a primary emphasis on brand initiatives. The role offers an opportunity to develop a comprehensive understanding of diverse audience behaviors and decision-making processes.

Key responsibilities include leading planning across major brand campaigns, collaborating with clients and activation teams to ensure seamless campaign execution. The Account Director is expected to conduct research to support planning recommendations, manage and maintain strong client relationships, and oversee the development and delivery of campaign insights and results. Additionally, the role involves creating and managing cross-channel reporting templates, maintaining testing plans, and contributing to the development of case studies for internal learning and best practices.

The ideal candidate should possess at least five years of experience in a media planning role, with a solid understanding of brand planning principles. Strong organizational skills, the ability to prioritize and multitask, and superior presentation design skills are essential. Familiarity with industry-standard media research tools and experience in both offline and online media are beneficial. A desire to learn and advance, coupled with a keen eye for detail and an entrepreneurial spirit, are highly valued attributes.

WPP Media offers a range of benefits, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment.