Account Director - Digital
The Account Director - Digital role at WPP Media involves leading digital planning and buying efforts to accelerate clients' digital initiatives. This position is part of the Digital and Publishing planning team within EssenceMediacom, a WPP Media brand known for leveraging analytics, data, and technology to drive breakthroughs for top global brands.
Key responsibilities include overseeing campaign management, optimization, reporting, and developing testing frameworks. The role also entails leading platform adoption and upskilling team members across various digital channels. Additionally, the Account Director will motivate and grow individuals within the team, ensuring best practices are followed.
Candidates should have comprehensive experience in digital media within a media agency, media owner, or client-side environment. An advanced understanding of digital principles, including direct response and performance marketing, paid social, partnerships, paid search, data, and analytics, is essential. Strong knowledge of the evolving programmatic landscape, various technology platforms, and experience with ad tech solutions for audience segmentation and reporting are also required. Proven offline understanding and the ability to build cross-channel strategies are advantageous.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees have access to the global WPP network, providing opportunities for professional growth and development. The company offers competitive medical, retirement, vision, and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days.
Joining WPP Media means becoming part of a culture that values creativity and innovation. The company is committed to building better futures for its people, clients, and communities through the power of creativity. This role offers the opportunity to work with a team that is at the forefront of the media industry, driving transformational growth for clients.