Account Director, Audience Planning
The Account Director, Audience Planning at WPP Media is a strategic leadership role focused on developing comprehensive audience and communications strategies for Colgate's Brand Experience Planning (BEP) and Integrated Marketing Communications (IMC) initiatives across the EMEA region. This position involves close collaboration with Colgate brand teams, regional hubs, and growth markets to drive innovation in communications planning and ensure alignment with overall brand objectives and business goals.
Key responsibilities include leading the end-to-end development of audience and communications strategies for Gold and Silver IMC projects and multi-market brands, ensuring timely delivery of planning templates, content needs, and activation guidelines. The role requires leveraging consumer behavior insights, market research, and cultural trends to identify key audience segments and touchpoints, maintaining and evolving the Colgate Audience Catalogue for the division. Additionally, the Account Director will develop robust communications architectures and ecosystem maps, defining the role of various channels and content types across the consumer journey, and oversee the integration of division-level initiatives into comprehensive communications plans.
The ideal candidate will possess a deep understanding of consumer behavior and audience segmentation, with experience in developing and implementing integrated communications strategies. Strong analytical skills, strategic thinking, and the ability to translate complex insights into actionable plans are essential. Excellent client management and presentation skills are required to serve as a trusted strategic advisor to clients and internal teams. Experience in coordinating cross-functional teams and managing multiple stakeholders is also crucial for success in this role.
WPP Media offers a dynamic and collaborative work environment, emphasizing professional growth and development. Employees have access to a variety of benefits, including competitive medical and dental insurance, group retirement plans, significant paid time off, and employee mental health awareness days. The company fosters a culture of creativity and innovation, providing opportunities to work on high-profile projects with leading global brands.
Joining WPP Media means becoming part of a global network that values diversity, collaboration, and continuous learning. The company is committed to shaping the next era of media by investing in its employees and encouraging transformational creativity. This role offers the opportunity to make a significant impact on Colgate's communications strategies across the EMEA region, contributing to the brand's growth and success.